OKR: Example in Telecom in 2022
Many companies today use an approach called OKR. Why is it important and how can you adapt it?
Objectives and Key Results (OKR) is a goal-setting methodology and a framework. Almost all tech companies such as Google, Amazon, Facebook, LinkedIn, Intel, Oracle use this approach.
This method helps you to evaluate, measure, and achieve results for a company, but also acts as a motivator for the speedy implementation of tasks. Each sentence is going to have a top part (the Objective) and a few key points under it (the Key Results). It’s very similar to KPI but more precise. To put a story short, it’s direct, clear, and bold.
Let’s consider a case study.
Imagine, you are working for a telecommunication company and selling mobile services, Internet connections, leasing of mobile communication stations, and IT system integration. You have a revenue plan to increase sales in the B2B segment. OKR will look like this:
Objective: Increase customer base
Key Results:
(1) Sign contracts in the amount of $100,000 mln
(2) Attract new customers via 10 partners in 10 cities
When you create Objectives make sure that they are short and memorable. Key Results are much more specific and they usually have a number.
OKRs are usually provided weekly, monthly, or quarterly that helps the organization to track progress during their life cycle. This approach perfectly fits into the Agile concept.
Let’s consider another example:
Objective: Increase customer base
Key Results:
(1) Attract 10 manufacturing industry players by 3 new effective tariffs
(2) Set 10% more lucrative tariffs over competitors
Some useful sources
(2) Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs (book)
